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Dyson gears up to revolutionise the runway at this year’s Dubai Fashion Week

Fashion week backstage styling

As the fashion world eagerly anticipates the kick-off of the latest edition of Dubai Fashion Week, we are excited to announce that Dyson returns as the Haircare Technology Partner of Dubai Fashion Week Spring Summer 2024.

From 9 to 15 October, Dubai Fashion Week returns to Dubai Design District (d3), bringing with it unparalleled creativity, innovation, and global fashion excellence. This year, Dyson will be taking over the backstage once again, using its range of pioneering hair styling products, such as the Dyson Supersonic™, Dyson Airwarp™ multi-styler, and Dyson Corrale™ straightener, to deliver catwalk-ready looks.

With a range of attachments, precise temperature settings, and core Dyson engineering, Dyson stylists can tailor their tools to suit every hair type whilst preserving the models’ hair health.

To see Dyson’s haircare technologies in action, head down to Dubai Fashion Week at d3, where a Dyson pop-up will set up shop between Buildings 9 and 10 from 10th to 15th October.

Join one of the daily masterclasses with our hairstyle ambassador Deena Alawaid and session stylist Natalie Kasses, or browse all our haircare solutions, including limited-edition collections, such as the soon-to-be launched Dyson Supersonic™ hair dryer Dyson Airwarp™ multi-styler, and Dyson Corrale™ straightener in Ceramic Pop and Blue Blush colourways. You can also experience our haircare technologies first-hand with free styling sessions available to all, with no prior booking needed.

Press Contact

Nadia Taha